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Marketing head leaves Hyundai UK

Jim Campbell has left Hyundai UK as its marketing director after spending six years with the company.

Campbell helped move the Hyundai brand from its previous ‘value’ proposition to its present ‘affordable quality’ platform by capitalising on Hyundai’s five-year warranty.

Hyundai said the strategy will be key to its success over the next few years as it embarks on some major product launches, including the new i10, i30 estate, eight seater MPV and i20, all of which will be available in 2008.

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