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Bolton Kia introduces interactive screens

Bolton Kia has installed interactive video screens in its showroom and aftersales facility in a £250,000 refurbishment.

Customers can use a touch-screen in the showroom to view information on Kia’s new Cee’d model and MoT clients can watch technicians carry out work on their car via a plasma screen in the waiting area.

Alex Purdie, Bolton Kia’s group business manager, said the changes were developed with Artemis interior services, in addition to Kia’s corporate identity. He said: “We tried to make it as neutral and friendly as possible. Some dealerships can be very clinical and we wanted to move away from that.

“We added more lighting and changed some of the colours. We hired a lighting specialist to make sure we could get the most out of the cars on show.”

A temporary mobile office was set up during the replacement of the flooring, furniture and lighting to allow the Middlebrook Retail Park site to continue running as usual during the six weeks it took for work to be completed.

Paul Philpott, managing director of Kia Motors UK, joined the Bolton Kia team to officially open the refurbished site.

Purdie said that while Philpott was not going to introduce the video screen technology as part of Kia’s dealer standards, he did encourage fellow Kia dealers to check out the changes.

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