The new Ibiza is being transported in a Perspex case and has been on the road since April 10 where it started its journey in York.
The tour is also promoting Seat's Ibiza competition, which offers the chance to win a luxury trip for two to the island of Ibiza.
Steve Robertson, Seat head of marketing, said: "Essentially, we wanted as many people as possible to grab a glimpse, no matter how fleeting, of the new car ‘in the metal’, as that’s where we believe it obviously looks its best.
"We’re hoping for a great response to our tour and our dealers look forward to hearing people’s views on the new model after they’ve seen it at first hand."
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