Outlander ad complaint not upheld

A Mitsubishi Outlander ad, showing the vehicle in a countryside setting has been challenged by the landowner, who claimed it infringed his privacy and was likely to provoke anti-social behaviour.

He had never given permission for the use of the land in the ad and was concerned that others would assume that permission for use of the land had been given for financial gain.

But the Advertising Standards Authority did not uphold the complaint.

It said the national press ad had only shown a small area of privately-owned land and was not readily recognisable.

ASA continued that even if a few readers recognised the complainant’s land, it was unlikely to provoke a violent or anti-social reaction.

Colt said that they did not believe that the land was identifiable and pointed out that the CAP code allowed the use of general public locations without prior permission.