AM Online

Vroom retail park concept ready to roll out across the UK

Vroom Retail Park

Newcastle-based CircleRed, the property development consultant behind the Silverlink Vroom Retail Park, is due to roll out the concept at other locations in the UK.

The announcement follows news that the first Vroom now has seven dealers operating from the purpose built £10 million site and will officially open this month.

Duncan McGregor, managing director CirecleRed, said: "When the Vroom concept was unveiled in 2006 there were some in the industry who said it couldn’t work. That multiple dealers could not exist side by side.

"We have proved that the opposite is true. The critical mass achieved by eight dealers boosts footfall for all. The blue chip environment we have created, surpassing that on offer from many main dealers, would be beyond the reach of individual traders."

McGregor said he now has the facts and figures to support the concept at other cities in the UK. CircleRed was already researching more sites in Sheffield and Edinburgh when the project first started two years ago.

He said: "Having proved the Vroom concept works here in Newcastle we look forward to the challenge of opening further car retail parks of the same standard."

McDougal & Breen, Gosforth Park Motor Company, Northern 4x4 Centre, Silverlink Specialist Cars, Hummer Newcastle, Henson Motor Group and David James are all operating out of the Vroom Retail Park at Silverlink.

The park consists of 10 showrooms with forecourts, while the ‘service lane’ hosts the PDI units in addition to a MoT and service station and a 4X4 accessory shop. Subway runs a restaurant on site and a newly opened customer information centre provides somewhere for customers to consider deals on offer. A total of 750 cars are on offer with the emphasis on low key, hassle free sales.

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest

Login  /  Register


No comments have been made yet.