A new British supercar is to compete with the likes of Ferrari and Lamborghini.

Costing from £90,000, Keating SKR and TKR, road and track models respectively, go from 0-60mph in under four seconds and are named after their creator, Anthony Keating.

The car boasts a Chevrolet V8 engine and puts out between 400 and 650 bhp.

Keating, from Wigan, has been developing the cars for eight years.

His company, Electromech Engineering Services plans to sell 25 made-to-order cars annually.

Cars are built to customer specification and the buying process involves registering interest and downloading a brochure from the website before placing an order.

Keating said: “It’s a car that’s tailor-made for the everyday person.

I know the everyday person can’t afford £90,000 but it pushes British supercars into the public domain.”

Ben Pulman, CAR magazine writer, has experienced the Keating at first hand.

He told AM: “Right now the top speed and power output claims are sure to grab our attention.

How else can a tiny company compete on such a busy world stage?”

He added: “Keating may become great, or we may never see the company again.”