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Citroen set online BCA record

Citroen established a new vendor record in a BCA Live online sale this week, selling 128 cars to online bidders in a single sale.

The Citroen Super Sale took place at BCA Bridgwater on July 8 and the manufacturer entered 277 cars and sold 246, equivalent to an 89% conversion.

Online sales represented over 51% of the total sold and over three-quarters of all the cars were bid on by online buyers. Citroën beat the previous online sale record by 10 units.

In total, 84 buyers registered for the sale, with 20 franchised dealers represented. A further 76 dealers logged on via BCA Live Online to bid from their computer.

The sale generated revenues of over £1.5 million, equivalent to 99% of CAP Clean values.

BCA Live Online allows users to view auctions live with real time video and audio via the internet.

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