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Citroen signs with Arsenal

Citroen UK has signed a deal with Arsenal manager, Arsene Wenger, to provide cars to the football club for the next three years.

Alongside the recently introduced Berlingo Multispace, C1 city runaround and C4 hatchback, coaches and club staff will get to drive the new C5 and C4 Picasso.

Arsenal will also be using Citroen’s Berlingo, Dispatch and Relay to transport players and training equipment around the country and support the club’s community programme.

Citroen will be integrating the deal into its own UK marketing, including dealer and promotional activities in the coming months.

Arsene Wenger with Citroen’s managing director Xavier Duchemin

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