AM Online

Rebranded Camden Group sets sights on £1bn turnover

Camden Group Services is planning a combined £1 billion turnover for its retail and fleet divisions following a rebranding announcement.

It was ninth in this month’s new AM100, with a turnover of £910 million.

Ian Wardle, chief executive, said the group wanted to add other volume brands – it already has Ford, Vauxhall and Renault dealerships.

“We do not intend to take premium brands,” he said. “I cannot say which brands we hope to acquire.”

Camden Group buys cars from the manufacturers for major fleet customers through its retail division, which Wardle said will focus on increasing the scale of business registrations to small and medium companies. The group has been known as Camden Corporate Fleet Services since September’s management buy out.

Wardle said a clearer division of the business between Camden Retail (which includes the multi-brand used unit Camden Car Store at Milton Keynes) and Camden Fleet Solutions was planned from the MBO.

“The group rebranding gives a sharper focus for our staff as well as customers,” said Wardle. “Our growth will be across the retail and fleet divisions. ”

Simon Rutherford, group managing director and part of the buy-out team, will continue to head Camden Retail. Its outlets are branded Camden followed by the manufacturer’s name.

Camden Group has moved to new headquarters at Leighton Buzzard. Barclays Private Equity and the senior management team combined for the MBO from Paul Dunkley’s Camden Motor Group.

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.