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New advertising campaign for Kwik-Fit

The Kwik-Fit fitter is being revived tonight after an eight-year absence from the group's advertising.

The company's new adverts that break tonight aim to show the fast-fit business does more than just fit tyres.

Marketers DDB London were briefed to drive awareness that today's Kwik Fit fitter has an increased technical expertise and that the retailer offers broader range of products.

Thankfully, there's no dancing from the Kwik-Fit team, unlike the original Kwik-Fit fitters who featured from 1984 to 2000.

The modern team instead amazes customers with their unusual skills, such as hypnotising a small boy and drawing a portrait of the customer. The campaign has the strapline: "Kwik Fit. You'll be amazed at what we do."

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