Arsenal signs Citroen

Citroën UK managing director Xavier Duchemin has agreed a deal with Arsenal to provide cars to the football club for the next three years.

Alongside the recently introduced Berlingo Multispace, C1 city runaround and C4 hatchback, coaches and club staff will get to drive the new C5 and C4 Picasso.

Citroën will be integrating the deal into its own UK marketing, including dealer and promotional activities.