Eden Tyres boosts local business with Bibendum

Eden Tyre’s Fardon Road branch in Newark has seen a boost in interest due to placing a free Michelin Bibendum air service for motorists to pump up their tyres.

The life-size Michelin Man stands on the Eden Tyre forecourt each morning as the depot opens and is taken inside at night.

Drivers can inflate their tyres and if unsure of the correct pressure they can visit the service desk and ask. This gives staff the opportunity to speak to drivers about the condition of their tyres and offer advice.