The Optimise sales and marketing programme is designed to support dealers in identifying untapped areas of profit, tracking servicing and managing their databases.
ExxonMobil’s field marketing coordinator Joanna Mitchell said: “We have identified a need to support the car dealer network with a packaged marketing, sales and operations offer in addition to normal lubricants supply.”
Its move comes eight years after rival BP Castrol launched its workshop efficiency consultancy, which was rebranded Castrol Professional in March 2007.
ExxonMobil’s programme is linked with specialised third parties to provide certain key offers.
One is auto vehicle Health check (VHC), an electronic health check system developed by aftersales consultancy BTC.
Mitchell said VHC fixes the process and performance shortfalls that are currently experienced in vehicle health check processes, and potentially drives parts sales and dealer profitability.