Honda wants existing customers to help promote its new Jazz by sharing their ownership stories.
The carmaker said that the popularity of the old model Jazz has led customers to recommend it for friends and family.
It is this which has spawned the idea for its 'Pass The Jazz' campaign, which encourages them to share their Jazz moments and stories.
Already 100 case studies have been received.
One will be chosen daily for display on the homepage of the new Jazz's website www.honda.co.uk/newjazz
Dealers will get involved by providing 24-hour test drives to existing and prospect customers and asking them to pass it on.