AM Online

Jazz owners to share stories with Honda

Honda wants existing customers to help promote its new Jazz by sharing their ownership stories.

The carmaker said that the popularity of the old model Jazz has led customers to recommend it for friends and family.

It is this which has spawned the idea for its 'Pass The Jazz' campaign, which encourages them to share their Jazz moments and stories.

Already 100 case studies have been received.

One will be chosen daily for display on the homepage of the new Jazz's website www.honda.co.uk/newjazz

Dealers will get involved by providing 24-hour test drives to existing and prospect customers and asking them to pass it on.



If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment

Comments

No comments have been made yet.