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Agency appointed to market baby Rolls-Royce

Rolls-Royce Motor Cars has appointed the Engine Group to handle the launch marketing of its baby model, the RR4.

The car is due to enter the market next year, and will be the lowest-priced Rolls-Royce available, aimed at corporate high-fliers.

Engine Group won the contract following a four-way pitch, and will report to the carmaker's marketing director, Graham Lenden.

Rolls-Royce worked with the Engine-owned WCRS on an ad campaign last year.

 

 

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