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Citroen business centre plans target LCV sales

Citroën UK is finalising a network of 90 business centres ahead of plans to offer high levels of service to commercial vehicle operators in 2010.

Charles Peugeot, head of commercial vehicles (pictured left), told AM the brand will fight to maintain its share of the difficult LCV market, currently holding at 8.2%.

Sales had been particularly strong in September, when Citroën took a 10.11% slice of the 28,382 sub-3.5 tonne registrations, according to SMMT figures.

“Success in the present is not guaranteed in future and we’re not complacent,” he said.

Focus will be on winning new customers and retaining existing ones. The business centres will enable it to deliver high levels of customer service.

Dealers on the business centre programme will be expected to meet specified standards, including dedicated displays and an LCV specialist sales executive, a comprehensive range of demonstrator vans and wider choice of used LCVs, a variety of courtesy vans for aftersales customers and while-you-wait service operations. 

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