Honda dealers can now take the car showroom to the customer via video, removing the need to visit a dealership in person.
By using a camcorder coupled with a broadband internet connection, C It Now (CIN) creates a live video broadcast for salesmen to present cars.
Customers can see any part of the car and ask questions.
Janice Kennedy, head of sales –cars for Honda UK, said: “We know people are researching and buying cars in different ways and we’re trying to meet this demand.
"CIN allows people to shop for car at their leisure, from the comfort of the home, which s a real bonus for those who don’t want to make the trip to a showroom or feel more relaxed and able to ask questions openly when they are not face to face with the salesperson.”
Honda said CIN is especially beneficial for used car sales as it eliminates geographical barriers to buying for both dealer and customer.
See a more detailed article about CIN in AM March 20.