Sytner Group has bought the Nick Whale Ferrari and Maserati dealership in Birmingham just eight months after the outlet began trading.
It brings its representation of the Italian supercar brand up to four locations. Its other dealerships are in Nottingham, Edinburgh and Egham.
The Birmingham outlet will be rebranded Graypaul, in line with Sytner's other Ferrari outlets.
It will relocate to a purpose-built showroom in early 2010.
Nick Whale gained the Ferrari and Maserati franchises for Birmingham in August 2008.