Astle BMW, a BMW dealer in Grimsby and Scunthorpe, is the first in the network to offer 0% finance on car sales in its dealership.
The offer is available on all new 2008-built stock bought over a three-year period at the two showrooms when a 20% deposit is given.
Mike Baldry, managing director of Astle BMW, said: “We are the first dealer to be offering 0% in the UK on BMW new car stock and our prices reflect the current market, making this the best time to buy a new or nearly new BMW.
“It will pay motorists in the long run to buy now and save money before prices start to rise again.”
Mike added that Astle BMW began to see people returning to the forecourt to spend their money in January, a trend which continued into February.
Its Scunthorpe site has just undergone a £500,000 revamp to improve the showroom, double the pitch size and provide more customer parking.