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HPI launches data cleansing and lead generation service

HPI, the vehicle information services company, has launched a package of products called Motorvision designed to assist dealers in making the most of their existing customer data and new prospects available in their territory.

HPI says that a quarter of the information within dealers’ databases is inaccurate which it believes will lead to missed sales opportunities.

The new product has been created in partnership with the CallCredit Information Group, a consumer intelligence company.

HPI Motorvision consists of local market reports showing used car buying trends, a healthcheck on the dealer’s data and leads offering the dealer, targeted sales opportunities.

Daniel Burgess, automotive director for HPI, said: “In a tough market, it’s more important than ever to grab every opportunity to communicate with existing customers and employ methods to bring new ones through the door."

Motorvision and CallCredit collate information through DVLA datasets, Royal Mail addresses, the edited electoral roll from local authorities and a host of goneaway, mover and deceased files.

Using the date, Motorvision confirms addresses, removes consumers who have either moved house or passed away, highlights duplicate records and flags up whether the vehicle has changed keeper.

The Motrovision service includes a used car market report which HPI says will allow dealers to target potential customers in their territory who are likely to drive the make of vehicle that they sell or alternatively choose leads for competitor makes and models to try and convert them to purchasing their brand.

Burgess said: “HPI Motorvision creates sales leads that will enable dealers to communicate with prime prospects, bringing them into both their showroom and the aftersales department to boost sales, service and parts revenue. In the current economic climate, it makes sense to grab every opportunity to communicate with current and potential customers. HPI Motorvision allows dealers to target the right contacts at the right time, maximising their relationship and driving up sales.”

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