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First glimpse of Lagonda revival

Aston Martin has revealed the first concept pictures of its new four-seater 4x4 Lagonda concept.Lagonda concept

The revival of the Lagonda name fulfils a long-term vision for Aston Martin which will ultimately see the brand represented in 100 global territories.

Dr Ulrich Bez, Aston Martin Lagonda chief executive, said: "An Aston Martin is an authentic, pure sports car, but the Lagonda is something else, a new brand that will reach into new markets.

"An Aston Martin demands to be driven, but a Lagonda demands a destination."Lagonda concept

Aston Martin will be introducing new engine technologies through its Lagonda range and is exploring alternative engine technology like flexfuel, low emission diesel and hybrid systems.  

 

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