Toby Marshall has been appointed sales and marketing director of Mitsubishi UK, while Richard Weller's role has been expanded.
Weller, general manager of dealer development, adds sales responsibility to his existing remit.
The new role merges together Mitsubishi’s sales operations with its dealer development and training department to secure improved performance efficiencies.
The changes are effective from today, as Lance Bradley takes over as managing director from Jim Tyrrell.
Marshall has been with Mitsubishi for 11 years and has held positions within marketing, product management, corporate sales, dealer area management and most recently as general manager of sales operations.
Bradley said: “He knows our business and has gained invaluable experience in his 11 years here. He knows our dealers, and knows how important they are to our own future business success. He has all the right skills to help move this company forward.”
Weller has been with Mitsubishi Motors for 17 years during which time he has gained immense experience as an area manager, sales planning & analysis manager, Ralliart manager, franchising manager and most recently, general manager of network development.