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Chrysler dealers positive about future

Chrysler dealers in the UK are feeling positive about the brand’s future following the announcement by Barack Obama earlier this month that the carmaker had filed for Chapter 11 bankruptcy.

It was also announced that Fiat would take a 20% stake in the company.

Adrian Lewis, Marshall franchise director for Chrysler Jeep and Dodge, said that the move was “extremely positive” and left Chrysler in a better position than some other troubled manufacturers.

He added that Marshall was committed to the brand and would have departed the franchise long before now if had intended to do so.

“We are pushing business as usual and that is the best message we can take out to the marketplace,” Lewis said.
Supplies of vehicles and parts are ample and unaffected, he added.

Chrysler UK said US actions do not affect the day-to-day operation in Britain.

“It will continue to operate as normal and will continue to market, sell and service vehicles and honour all warranties. We look forward to building a vibrant new company with less debt, a stronger balance sheet and a richer product portfolio,” said Chrysler.

David Dyson, Lookers financial director, added: "The way everything works over in the US is very different to the UK, but it's just far too early to say what's going to happen. Obviously our risk is minimised because we only have one site."
 



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