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Chrysler's health check worth £3.6m to workshops

Chrysler is rolling out an electronic health check process to its franchised workshops which could boost their revenue by £3.6 million.

After a two year trial of various systems aimed at helping dealers identify further work during ser-vicing, it has replaced a paper-based procedure with a digital pen and automated vehicle health check process.

Mike Eldrett, Chrysler UK regional aftersales manager, said dealers involved in the pilot found average retail hours sold per invoice increased by 37.5%, and average revenue per job rose by £48.

Workshop parts sales also increased by 14%, with a projected 800 additional annual service hours per dealer, the positive impact on the entire Chrysler network could be as much as £3,645,328, he said.

Eldrett added: “The return on investment is impressive. Once the digital pen is in use within the workshop it can make a positive financial contribution within days.”

The programme’s results can be measured against each technician, service team manager and parts personnel. Deferred work can be noted for follow-up.

Dealers in the pilot achieved an average sales conversion of 7% of these deferred repairs and boosted their monthly sales by an average of £2,590 as a result.

Chrysler is now rolling out the system, developed by FGA Computer Systems, to its dealer network. 

Tim Collier, aftersales manager at Whitehouse Group, said: “We have seen an increase for on-the-day sales from our previous paper based system of an average per job of £131.46. 

“Along with deferred work follow-up, daily sales based on 10% conversion over the last two months we have seen sales in excess of £5,500.   

The major benefit has been the consistent delivery of an electronic health check programme measured against vehicle throughput, measured against each technician, STM and parts personnel.”

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