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Know your customers: Porsche

Porsche occupies a 0.272% share of the UK vehicle parc, with 101,922 cars registered.

Such a share ensures it keeps its status as a desirable specialist brand.

Although Porsche has tapped into the UK’s fashion for premium SUVs since 2003, its Cayenne large 4x4 still represents just 10.55% of its parc, leaving Porsche focused on sports cars, of which 39.31% are convertibles.

Men make up the majority of Porsche owners, with only 13.85% registered to women and 6.27% company owned. South-west London is prime Porsche territory, with 3.46% of the brand’s UK-registered cars.

Other hot spots, in order of share, comprise Reading, Birmingham, Guildford, Kingston Upon Thames, West London, Chelmsford, Tunbridge Wells, Redhill and Sheffield.

Together, these 10 top locations contain 22.55% of all UK Porsches.

It is well known that many Porsche cars enjoy a long life in the hands of their enthusiastic owners, and the DVLA data confirms that more than 30,000 of the UK Porsches are at least 10 years old.

It is perhaps also unsurprising, given the wealth associated with Porsche, that 65.43% of owners have chosen to put private registration plates on their vehicle.

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