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Pixo starting price to be £5,995

Nissan GB managing director Paul Willcox wants dealers to grasp new opportunities provided by its new A-segment car. 

In June the carmaker adds the Pixo to its range. The city car, essentially a slightly reworked India-built Suzuki Alto, will be priced from £5,995 for a basic spec Visia.

That undercuts the Alto, and means Pixo will be poised to capitalise on the further £2,000 scrappage allowance available. Nissan GB aims to sell 8,000 units in a full year.

Willcox said the Pixo will have full dealer margin but won’t get much additional incentivising from Nissan and won’t be linked to a volume bonus. 

“If our dealers are going to go out discounting they will have to do that from their own margin,” he said.

“We think Pixo will bring new buyers to the brand because even with our latest campaign on Micra it costs more than £7,000. 

While the market is down the A-segment has been fairly robust and the Pixo is positioned as a very affordable Nissan.”

A marketing campaign will launch in July to promote Nissan’s three small cars – Pixo, Micra and Note.

The carmaker has taken action to simplify its 4x4 ranges: derivatives such as Trek, Sport, Explorer, Aventura, Outlaw have been dropped, leaving each X-Trail, Navara and Pathfinder range consisting of Visia, Acenta and Tekna.

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