Chrysler is focusing on training mechanics and technicians to maximise aftersales opportunities.
Having recently signed with VT Training to provide apprenticeships at Chrysler dealerships in the UK, the carmaker said that “lower volumes of new car sales seem set to indicate a greater focus on vehicle maintenance and it is important that there are the skilled mechanics and technicians in place to meet demand”.
The programme is offered free of charge to dealerships and its trainees; the only cost incurred is travel to college or other related places.
John Bailey, Chrysler service and parts director, said its cost effectiveness was critical in the current economic climate.
“This is a national programme, but with a focus on local need,” said Gary Davenport, automotive executive at VT Training.
“Training will be delivered in the workplace, with support from colleges near to participating Chrysler dealers.
“By working with dealers at a local level, VT Training is able to tailor training to meet specific business needs.
"This means that while an apprentice will gain skills for the wider working environment, this is within a framework that tackles immediate requirements for a particular dealership.”
Bailey added that brand specific training would also be delivered at its training centre in Milton Keynes.