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Know your customers: Peugeot

There are 2,104,315 Peugeots currently registered in the UK – 5.614% of all vehicles registered – making it the UK’s fourth most favoured car brand.

It is largely a retail brand with only 6.66% recorded as company cars. Males account for 46.37% of owners while female registered owners make up 39.96%. The remaining cars have no gender assigned.

Not surprisingly, its well-known 206 occupies 29.24% of its parc. Its family hatchback 307 represents 14.61%.

In segment terms, superminis make up 39.23% while small family cars occupy 30.60%.

With more than a quarter (26.36%) of Peugeots more than 10 years old, these owners would be strong targets for dealers to optimise aftersales opportunities or look at offering newer models. There is also a chance to profit from the 49.03% of cars between four and 10 years old.

Peugeots less than 24 months old account for 11.76% and 24.55% are younger than four years old.

Top locations to find Peugeot owners are Birmingham, Leicester, Sheffield, Coventry, Nottingham, Bristol, Peterborough, Guildford, Portsmouth and Redhill.

But none has more than a 3% share, hinting at a widely fragmented customer base, although the Midlands stands out as being key for the French carmaker. These locations contain 19.29% of all UK Peugeots.

Peugeot Stats

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