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Ezine: AM Best Practice Guide to Selling New and Used Cars

AM in conjunction with Sewells' Information and Research brings you the Best Guide to Selling New and Used Cars.

This essential guide covers:

  1. The stocking and model mix - How the analysis of sales will be recouped in the long-term
  2. Prospecting and marketing - Successful prospecting is the key to winning new business
  3. The sales process - Essential steps in the run-up to closing a sale
  4. Presenting - Know your customers to be clear what they want
  5. Part-exchange - Keeping a part-exchange customer on your side
  6. Finance sales - Appointing a business manager can provide dealerships with added focus for F&I sales
  7. Corporate sales - Target business buyers with special treatment
  8. Follow-ups and referrals - How relationships lead to more business

 See the Special Feature

These topics are covered in full by Sewells, to help you make the most of business opportunities. 

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