The Retail Motor Industry (RMI) has appointed a design agency to rebrand the organisation, including a new corporate identity and web design.

The Foundry has been selected to “bring a new level of modernity and relevance to the 100-year-old brand”.

As part of the rebrand, which begins in September, The Foundry will be developing a campaign to raise awareness of the RMI and drive new membership.

Rob Foulston, RMIF chief executive, said: “We want every retailer in the motor trade to become a member of the RMI and every customer to demand RMI accreditation.”