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RMIF to rebrand and grow membership

The Retail Motor Industry (RMI) has appointed a design agency to rebrand the organisation, including a new corporate identity and web design.

 

The Foundry has been selected to “bring a new level of modernity and relevance to the 100-year-old brand”.

As part of the rebrand, which begins in September, The Foundry will be developing a campaign to raise awareness of the RMI and drive new membership.

Rob Foulston, RMIF chief executive, said: “We want every retailer in the motor trade to become a member of the RMI and every customer to demand RMI accreditation.”
 

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