Castrol has become the sponsor of AM’s newest award - and the first company to sign up to support the 2010 AM Awards. 

It is sponsor of the Best Aftersales Operation category.

David Watson, Castrol Professional head of professional services UK and Ireland, said: “We are proud to support and promote the aftersales function through our award sponsorhsip.

“It’s high time best practice in aftersales, which has always been an important contributor to dealers profits and more so now than ever, is recognised by the industry.”

QBE followed up Castrol and is now sponsor of the Best Dealership.

Full details of the 2010 AM Awards here.

• For more information on sponsoship opportunities contact Ben Ferguson on 01733 4688328 or ben.ferguson@bauermedia.co.uk