Kia Motors UK is the new sponsor of ITV’s coverage of the FA Cup for the 2010/2011 season.
The sponsorship started with the first round draw on October 24 and will run throughout the 2010/2011 domestic football season.
Kia’s advertising campaign will follow three characters – Keith, Ian and Andy. Viewers will be able to follow these characters over the course of the season as they travel from game-to-game in the new Sportage.
The advertising activity will include broadcast sponsorship on ITV1, ITV1 HD, ITV4, online sponsorship at ITV.com and sponsorship across ITV’s interactive and mobile platforms.
Once broadcast, the adverts will become available to view on Kia Motors UK’s YouTube channel: www.youtube.com/KiaMotorsUK.