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Facebook app launched to inspire young adults to work in the automotive industry

Young adults are being encouraged to work within the automotive sector with a City and Guilds Facebook application.

Users will be required to complete a multiple choice quiz, and once the answers have been collated and assessed, their perfect job within the automotive industry will be revealed.

The quiz was developed to give insight to young people into the type of jobs they would enjoy and thrive in, not just the automotive sector. Users will be provided with some information on their perfect job and in some cases redirected to videos of people in certain professions who’ve done well in the industry.

The app is being launched in line with Skills London 2010 – an event that gives people the chance to discover what careers, training schemes, educational options and skills opportunities are available. It marks the one-year count-down to World Skills 2011 and will feature the ‘Big Skills Debate’, chaired by Dragons Den’s Theo Paphitis.

Chris Jones, chief executive officer and director general for City & Guilds, thinks this application is a step in the right direction for targeting learners.

He said: “Facebook is a powerful tool for young people so it is the ideal platform for us to show learners the opportunities open to them in the automotive industry and inspire them to achieve their dreams.”

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