Singer/songwriter Katie Melua is Vauxhall’s new brand ambassador.
The collaboration between the artist and the motor manufacturer will coincide with the singer’s 50-city European tour in 2011.
Vauxhall’s Ampera electric vehicle, which goes on sale in 2012, will accompany Melua on her European tour.
The new partners announced their co-operation during a press conference, live performance and webcast at Air Studios in London this week.
Melua said: "I like the way Vauxhall addresses topics like environmental efficiency and sustainability and I feel very comfortable with the partnership; it’s a great fit."