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Vale Motors proven as Subaru's test-drive specialist

Subaru UK has held a competition to test the skills of its retailers in turning customers’ test drives into potential sales.

Its national test drive competition involved around 75 dealers from all over the UK.

Each competing sales person took their respective regional manager for a test drive during which they were rigorously assessed.

Five top performers were then assessed by Subaru UK’s sales director, Sam Burton.

The winner was Craige Dyer, a sales specialist at Vale Motors in Wincanton, Somerset.

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