Ford is offering up to £5,000 discounts across its range in order to help boost sales during the plate-change month of March.
The lower prices are for orders confirmed by March 31 and for registration by June 30. Customers only qualify for the discount if they are taking out a Ford Options deal financed by Ford Credit.
Other marketing programmes already announced for the first three months of 2010 remain in place, similarly guaranteed to the end of June on orders placed in the quarter.
Nigel Sharp, Ford Britain managing director, said: "Ford is benefitting from its best vehicle line up ever and these lower prices will enable our dealers to seal deals in an intensely competitive market and maintain Ford's clear UK market leadership position."
New Ford price points (Ford list price):
Model Spring value price vs Ford List Price
Ka Studio £7,995 £9,395
Ka Zetec £9,295 £10,895
Fiesta Zetec £11,495 £13,580
Fusion Zetec £11,495 £14,295
Focus Zetec £13,495 £18,280
C-Max Zetec £14,795 £18,432
Kuga Titanium £20,995 £23,540
Mondeo Zetec £16,995 £20,526
S-Max Zetec £18,495 £22,466
Galaxy Zetec £21,495 £26,145