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Alfa Romeo dealership helps to set new world record

Allams Alfa Romeo in Epsom, Surrey has set a new Guinness World Record for the largest parade of Alfa Romeos to celebrate the start of the brand’s centenary year.Alfa Romeo convoy at Allams Alfa Romeo in Epsom, Surrey.                                            

On February 7, more than 300 Alfa Romeo owners arrived at the dealership to take part in the event including an SZ, Spider 2000 Veloce and even the latest MiTo.

Karen Finn, customer care and marketing manager at Allams, who organised the event, said: "The huge display of these beautiful and sporting cars is the perfect way to celebrate the Alfa Romeo centenary year."

To meet official requirements, the world's largest Alfa Romeo parade needed to be continuously moving from start to finish, there were no more than two cars length between each vehicle at any time and each driver was fully registered before the event.

Video cameras were positioned along the route as well as at both the start and finish lines to assist with the verification.



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