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Volvo Cars London targets used car growth in 2010

Volvo Cars London is aiming to double its used car volumes this year following a 44% increase in volumes in 2009.

The rise was put down to a new growth initiative and used car sales programme which focussed on increasing online enquiries due to the unique issues faced by Volvo Cars London selling in the capital, where space for used vehicles is at a premium.

The dealership is focussing on its online enquiries to drive sales as the site’s boutique showroom has no visible used car display.

Tracey Perry, managing director of Volvo Cars London, said: “2009 was a tough year for businesses in any sector, but the motor trade was particularly hard hit.Tracey Perry

“It has taken a tremendous amount of work and an innovative approach to help maximise opportunities such as the scrappage scheme. Here, Volvo significantly outperformed its standard retail market share on the back of strong offers and proactive marketing activity.

“These results are testament to the hard work and dedication that every member of our staff has invested.”

Volvo Cars London recently celebrated a successful 2009 with an awards ceremony for its top performing sales staff at the end of January, delivered more than 2,000 Volvos in 2009.

Perry said: “Our aims for 2010 are continued growth across all areas of the business; sales and aftersales, and also to expand the group in identified strategic locations.”

Volvo Cars London was created following a management buy-out of three sites in January 2009. Perry led the negotiations, alongside fellow directors Frank Fisher and Barry Green.

The group now operates five sites in Marylebone (central London – sales only), Colindale (north London) and the UK dealer network’s flagship Volvo site in Chiswick (west London), plus a dedicated aftersales centre in Regent’s Park and the International Sales HQ in Hatfield.

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