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Toyota acts to address quality concerns

Toyota has introduced a range of new measures to address quality concerns raised during the recent recall crisis.

The carmaker is to appoint new chief quality officers in each of its main markets to "help make the company more alert to customer concerns".

These officers will sit on Toyota's newly established Special Committee for Global Quality, which is headed by Toyota president Akio Toyoda.

It will meet for the first time on 30 March and Toyota will consult independent, third-party experts to review the contents of that meeting.

The carmaker is also strengthening its framework for reporting customer feedback, so that that information received can be translated more quickly into product quality improvements.

It plans to be able to conduct on-site inspections within 24 hours of every reported incident of an equipment malfunction.

It has also introduced an electronic throttle control system that incorporates overlapping failsafe features that are linked to a number of sensors.

If a problem occurs, the system shifts the engine to idling, or shuts it down completely.

Toyota will also add a brake override system to all future models, which will cut engine power when the accelerator and brake pedals are applied at the same time.

The carmaker said it is "taking to heart the customer feedback it has received" reaffirming the spirit of “customer first”.


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