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Citroen mobility plan to erase EV concerns

Citroen is considering bringing a ‘total mobility’ package to the UK as part of its electric vehicle proposition.

The initiative is designed to remove objections to its C-Zero electric car which is due for launch at the end of the year. Those objections centre on the limited range of electric vehicles – C-Zero will travel 80 miles before needing to be recharged.

While C-Zero might be ideal for the majority of journeys, Citroen recognises there will be instances where it is not an appropriate car to use, such as long journeys.

In France it intends to offer customers access to an alternative, conventionally fuelled vehicle, providing total mobility.

Drivers – private or fleet – will go online to select a Citroen model which better suits their needs for that trip. The car will be delivered to their home.

“We have to work out how to bring it to the UK market, how we sell it and how we run it,” says Citroen communications director Marc Raven.

“We wouldn’t differentiate between retail and fleets – we would treat it as a service to all C-Zero buyers.”

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