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Honda moves to capture more repair work for its dealers

Honda (UK) has launched the Honda Accident Repair Programme (HARP), which manages the repair of customer cars after an accident.

The new programme offers guaranteed Honda replacement car regardless of accident type.

Because it uses a unique mobility insurance policy, it removes the need for additional credit hire or courtesy car programmes. It also removes any reliance on Honda dealers or bodyshops to provide cars.

Customers are being advised to call “Honda Happiness Accident Assistance”, which will manage the repair process.

The move will ensure more cars are kept within the Honda network. As it said: “Honda hopes HARP will increase customer retention, provide more repair jobs to the network and improve overall customer service.”

Honda’s vision is now on developing relationships with work providers and ensuring the number of Honda’s being repaired in the dealer network increases year on year.

“Having appointed first-class industry partners to operate HARP along with Honda, the process is much simpler and better aligned with the rest of Honda’s products and services and reflects its customer-focused approach,” said Sally Smith, head of Honda’s aftersales and parts operations.

Honda (UK) is now writing to customers to inform them of the programme and advising them of what to do if they are involved in an accident.

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