AM Online

Saab works hard to win back fleet sales

Saab is planning to re-establish itself as a fleet favourite after sales were decimated following the uncertainty of its future.

Now its future is secure under the ownership of Spyker and production of the new 9-5 is underway, the Swedish manufacturer must now work hard to get fleets, lease companies and private buyers back into its cars.

“We urgently need to re-establish our credentials with the fleets, but the first job is to move the fleet operation out of the General Motors UK headquarters,” Saab GB managing director Jonathan Nash told AM.

“We have done well in the past with drivers who can pick from a range of cars but many fleets simply took us off the lists because of the uncertainty about the future of the brand.

"Putting that right will take a few months and will be hard work, but cars like the new 9-5 will help us get re-established,” he said.

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