A new national event that will showcase carmakers' latest launches is being launched by Lord March at Goodwood.
Named the Moving Motor Show, the event will be held on July 1, the day before the hugely successful Goodwood Festival of Speed.
Goodwood said more than 20 manufacturers have already confirmed their attendance, and several vehicles will make their UK debut.
Visitors will be able to see the latest cars on display while prospective car buyers can be invited by manufacturers to climb aboard for one of hundreds of test drives on a special evaluation route that includes the Goodwood hillclimb
All sectors of the new car market will be represented at the Moving Motor Show, from economy hatchbacks to MPVs, family saloons to SUVs and prestige limousines to supercars, with manufacturers having their own stands to display their products and interact with customers.
Vehicle manufacturers already confirmed to be in attendance at Goodwood include Ferrari, Alfa Romeo, Porsche, Mercedes-Benz, Honda, Jaguar, BMW, Abarth, Morgan, Volvo, Mazda, Rolls-Royce, Ford, Nissan and Alpina.
The Festival of Speed has grown to become Britain's largest annual automotive exhibition, consistently attracting over 150,000+ visitors over three days.
Festival of Speed founder Lord March said: "The Moving Motor Show is a direct response to the continued enthusiasm and demand from vehicle manufacturers and the general car-buying public alike for an annual motor show in Britain.
"In recent years the British Motor Show has been bi-annual, and has now been cancelled altogether for 2010.
My hope is that the Goodwood Moving Motor Show will become a ‘must attend' annual event, enabling car buyers to see and experience the latest models, and giving vehicle producers the opportunity to showcase their products in a stunning setting and a relaxed environment."
Tickets to the 1st July Moving Motor Show preview day are available to advance order only at £20 per person, with children 12 and under entering for free.