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Peugeot targets customers with good taste

Peugeot will put its new cars in front of thousands of foodies this summer by sponsoring the UK's three Taste Festivals.

 The Taste Festivals in London, Edinburgh and Birmingham showcase the very finest in food and drink, with a series of live demonstrations from the hottest culinary talents the UK and the world has to offer.

Peugeot, the official car sponsor of the Taste Festivals, will have its own demonstration theatre called “Cuisine d’Amour with Peugeot RCZ” where top chefs such as Jean Christophe Novelli, Anthony Worrall Thompson and Jun Tanaka will give live demonstrations of sensuous dishes that perfectly complement the new Peugeot RCZ Sports Coupé.

In between demonstrations, there will be a competition and visitors will be able to get up close and personal with the RCZ.

Christian Stein, marketing director, Peugeot UK, said: “In this, our 200th year, we have a new strapline for Peugeot; Motion & Emotion, and there is nothing that stirs the emotions like good food.

"These Taste Festivals are a celebration of quality and flair, something Peugeot cars are known for. But perhaps less well known is that Peugeot also has its own unique place in culinary history as a producer of coffee grinders and salt & pepper mills during the 19th century. So, our link with Taste is especially appropriate.”

The Taste Festivals take place in Inverleith Park, Edinburgh from 28th to 30th May, in Regent’s Park, London from 17th to 20th June and in Cannon Hill Park, Birmingham from 16th to 18th July.

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