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UK Toyota dealers take home European customer satisfaction award

Three UK Toyota dealers have been awarded with top honours at Toyota’s 'Ichiban' European Customer Satisfaction Awards during a ceremony on the Champs Elysées in Paris.

The dealerships involved, Border Toyota at St Boswells, Hodgson Group in Newcastle and WKB Waterlooville, were recognised for their exceptional performance in customer satisfaction in both sales and aftersales.

The awards were presented by Tadashi Arashima, chief executive officer and oresident of Toyota Motors Europe (TME).

Approximately 2,600 European retailers were evaluated on their results, which is included in the company’s standards.

Just 41 dealers across Europe achieved the Ichiban award.
Arashima said: “Ichiban or ‘customer first’ remains a landmark of Toyota philosophy.

“Each and every member of our team across Europe ensures to always deliver their best, with our retailers especially committed to providing the best overall customer experience.

Today’s winners are the best-of-the-best, as customer satisfaction is part of their everyday commitment to excellence.”

Since the start of TME’s annual Ichiban Awards in 2006, Customer Satisfaction performance of the Toyota dealers across Europe has improved by 19% in sales and 13% in aftersales.

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