Chrysler is using next week's National Family Week to promote its seven-seater Dodge Journey MPV.
As an official partner of the campaign, it has encouraged dealers to get involved in family-focused events.
It is also giving away three Dodge Journeys, one via a competition at www.chrysler.co.uk/family and two in conjunction with ITV1's This Morning TV show and the Daily Mail newspaper.
National Family Week takes place between May 31st and June 6th and aims to celebrate family life through 5,000 free events across the UK.
Nigel Land, marketing director at Chrysler UK, said: “We are delighted to be the official partner of National Family Week and look forward to celebrating with families all over the UK.
“Chrysler is renowned for its range of family-friendly vehicles and offers all the right ingredients - luxury, equipment, comfort, versatility and performance at a very competitive price. In fact, Chrysler created the MPV market over 25 years ago and has been part of the family to millions of people all over the world.”