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Lotus plans relaunch this autumn

Sports car maker Lotus is expected to launch a rebranding exercise this autumn.

 

It will include new corporate identity that draws on the marque's heritage, and an overhaul of its web strategy, support materials and point-of-sale brochures.

The new branding is expected to be unveiled at the Paris Motor Show in September.

The Norfolk-based manufacturer has appointed agency McCann Erickson to handle the relaunch.
 



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