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Major dealer groups sign up to new BEN initiative

Two of the UK’s largest dealer groups have agreed to take part in a major fundraising initiative launched by BEN.

Lookers and Sytner Group, both in the top five of the AM100, have agreed to participate in Dealers Backing BEN.

It was launched in the middle of June and allows participating dealers to contribute £1 to the motor industry charity from the sale proceeds of each car sold through auction.

Lookers’ chief executive Peter Jones said: “When the economy is under pressure, many charities find it most difficult to raise funds, but of course it is during these times that their services are in greatest demand.

“Our industry charity is obviously no different to this and we are therefore delighted to support this well thought through initiative in support of the excellent work undertaken by BEN.”

Keith Weaver, group used car manager at Sytner, said: “I wanted to be certain it was really that simple to participate, after that I had no hesitation in pledging our support”

Nigel Williams, BEN’s head of national development, said: “Gaining the support of these key players along with Marshall and Eden Vauxhall clearly show that this is an initiative that pushes the right buttons for dealers: a relevant cause that’s simple to participate in.”

Marshalls was the first dealer group to sign up to the scheme, followed by Eden.

BCA and Manheim have pledged their support also.

It is estimated that the largest retail groups could raise more than £500,000 a year for BEN in its work to help more than a million people that could be entitled to its support.

The contribution is estimated to be the equivalent of just £1 each for those working in the retail sector.

Also, the deduction of a donation at point of sale will, in fact, cost a dealer less than £1 after taking into account VAT calculations.

To find out more contact Nigel Williams at or on 07850 485836.

Dealers Backing BEN application form

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