AM Online

Mazda adopts touchscreen technology

Waters Mazda, the new north London dealership in Barnet, has introduced touchscreens that allow customers to get product information and find out what cars are in stock.

"Crowded city centre locations are ideal for this sort of installation," says Mark Cameron, sales director for Mazda UK.

The screen can be accessed from the pavement and appears like a cashpoint machine.

It can also be accessed from inside the showroom to display Mazda product information as an aid to customer service.

The screen, installed by Intelletech, is similar to those used at motor shows and can be updated remotely with latest used car stock and new car information.

"Waters is a high street location and so they have limited room to display used car stock. With this touch-screen, customers can access the entire used car stock held by Waters at any of their locations, book a test drive or a service and do it at any time of the day or night," said Cameron.

"Although the system won't suit every Mazda site, there are several more locations where it could work due to high levels of potential customers passing by on foot.

"Touch-screens are hugely popular at motor shows and you only have to look at the success of the interactive phones to realise that people love to engage with this type of technology."

The plan is for Waters to run the system for up to six months as a pilot.

"We should know within three months how popular it has been and then we can decide where to roll it out. Using this sort of technology also helps position Mazda as a forward thinking and insightful brand," said Cameron.

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.