Jardine Motors Group has confirmed One Hyde Park - The Residences at Mandarin Oriental in Knightsbridge - will be the location of its McLaren London showroom.
McLaren London will move into the showroom in early 2011 in preparation for the spring 2011 launch of the McLaren MP4-12C, the first in McLaren Automotive’s new range of high-performance sports cars.
The flagship showroom for McLaren Automotive will establish it as a landmark development, with a prime location in Knightsbridge.
The showroom is anticipated to be McLaren Automotive’s leading European retailer and, potentially, the busiest in the global network.
The One Hyde Park development consists of 86 apartments and three exclusive retail spaces within three pavilions, B, C and D.
The McLaren showroom will be located on the ground floor of pavilion B, the largest of the three retail units, benefitting from a prime position looking out onto Knightsbridge and strategically placed between Harvey Nichols and Harrods at the top of Sloane Street.
Jardine Motors Group will take over the retail space and will commence its own specialist interior fit out to McLaren Automotive visual identity standards in preparation for the launch in early 2011.
“One Hyde Park has already established itself as a landmark location in London, and we are both proud and excited to be part of its future success," said Christian Marti, McLaren Automotive’s European Regional Director.
"The showroom will represent everything we strive for at McLaren: great attention to detail, form and function in its visual impact and atmosphere, and a focus on the customers’ requirements. We worked incredibly hard to ensure McLaren is represented by the world’s best retailers, and Jardine Motors Group worked incredibly hard to convince us that they were right for us in London. One Hyde Park completes the picture for both of our businesses as we move towards the launch of the 12C and our future range of sports cars.”
Sinan Omer, brand manager at McLaren London, on behalf of Jardine Motors Group, said: “We were honoured and excited to be selected by McLaren Automotive to represent them in London, and we hope to make McLaren London the most successful McLaren retailer in the world.
"Securing One Hyde Park as our showroom is the icing on the cake, and will give us a home that is befitting of McLaren’s sports cars: like the company’s headquarters, it continues the important McLaren tradition of presenting the company from a stunning facility that is both visually impressive and absolutely fit for purpose.”
Showrooms in London, Birmingham, and Manchester will represent McLaren in the UK, with other retailers located in USA, Canada, Belgium, France, Germany, Italy, Spain, Switzerland, South Africa, Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Hong Kong, Japan, Singapore, and Australia.
All retailers will take a naming structure similar to McLaren London (for example, McLaren Paris and McLaren Miami).